Digital Marketing / Internet marketing / Online Marketing are some of the most used terms of the profession today. However, it is sadly just a couple of jargon for most of the people who hear it and then use it to convey their thoughts. What exactly is digital marketing and what part of it essential for today’s business personality? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing will be just marketing of your product or service onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is the software. That is what Online marketing may be. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing can be a wider concept accompanied by social media marketing in the sense that, all promoting platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing rather than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a means of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It is actually a way to get higher rankings in the search results on search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it helps you stand out among the sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that have a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple cycles. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy to them so as preserve reminding them with regards to their visit to expenses.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Promoting experience, a campaign needs to be developed using all the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771